Saturday, November 26, 2011

Are You Listening?

Staying on Mercedes, this commercial is similar, from a previous campaign.

In this one, the "reindeer" don't stay together, but are gifts in neighboring driveways as Nick drives away in his coupe.

I dunno...I'd wonder if everyone on my street had a silver Mercedes in the driveway on Dec 25. And what would Santa do for his reindeer team the rest of the night? And next year?

Naw...this year's version with Peter Xifo is well thought out and executed.

Sleigh Bells Ring...

I saw some great commercials this weekend. I love their creativity!

The first was for the Mercedes Winter Event. Apparently, MB has been using this theme idea for years, but this is the first one I've seen.

It opens with Nick turning the head of a generic wooden soldier (the secret switch), which opens the secret door (the toy shelf) to his hidden lair...his "sleigh" garage. Only Santa's is exclusively full of candy (cane) red Mercedes-Benz's cars of various vintages.

I like the hi-res version of this commercial because you can see the cars better. Who can name them off? They are beautiful!

I like the actor playing Nick, too - not the typical ultra-white hair guy with an extra long and full beard. His is still a little dark and neatly trimmed...Santa as a metro-sexual? LOL.

Apparently I found the actor's YouTube page. His name is Peter Xifo. Good job Peter! (Watching his demo reel he played Nick on The Mentalist last year. It was one of those seasonal episodes that was actually watchable! Kudos to The Mentalist & Peter!)

Nick's garage is incredible. Big cathedral paned windows, great woodwork. I really like it when the sports coupe starts and flashes its headlights. "Pick ME!" Nick smiles, eyes twinkling, and opens the driver's door.

As he drives out of the garage, and the first curve of the driveway, he comes up behind 8 silver Mercedes, standing ready to lead the way.

The imagery of Santa in a red sleigh, and the 8 reindeer is great. But where's Rudolph, with a red nose? There's Dasher and Dancer and Prancer and Vixen...Comet and Cupid and Donner and Blitzen (thank you Johnny Marks for composing and Burl Ives for singing!). C'mon Mercedes, complete the image...maybe put a police bubble on top of another silver Mercedes?

Silver Mercedes promotions seem to be the big incentive these days. Lots of companies have them and the cars are very obtainable (I've driven a free car since 2005).

When I won my car the company allowed you to chose what you wanted. Seeing gas would be rising, I chose small and economical. The payment from the company pays for the car and a tank of cool is that?

And now the focus is on Silver Mercedes. I rather resist fitting into a standard shapes...a square peg in a round hole kind of gal. A silver car? Not my favorite color. Especially if it is ubiquitous.

But the hot red sports MB coupe? Oh yeah. I'll take that!

Sheryllyn McClintock

Friday, November 25, 2011

Thoughts on Black Friday

Today we played, as we always do. But my teenage daughter had a fascination with Black Friday, and Target (.25  miles from our home) had some interesting things, and guess who showed up for the midnight opening.

She was expecting riots and trampling crowds (the pepper spray at Walmart was a surprise). Everyone was very well behaved, and the there were at least 400 people!

We arrived at 11:30pm, waited for midnight, and wandered over near the door. They were well organized and we wandered around the building to find the end of the line.

It moved quickly. By the time we entered the store, every cart was in use! I've never seen every cart gone!

Electronics was was a zoo, as to be expected. We looked around for things on our list, found very little. We went to the front of the store, and they were using crowd control for the cashier's line.

I spent about $35, and was in bed by 1:05 AM.

After we got home from playing, I went over to Target again. The store was pretty empty (it was about 8:30 PM), and I found EVERYTHING on my list. It was great! No crowds, plenty of carts and staff to answer questions.

Lesson: sure...if Black Friday has something you want, go get it. Just go in off hours. Stores have X number of products to distribute over the weekend. Why be a part of the crush and fight over what you want...or not find it? Go later, shop, and succeed.

As with life, it's all about timing.


Thursday, November 24, 2011

Absolutely Hysterical!

Once in a while, you see a really great commercial.

I'm not one for Black Friday (or Justin Bieber), yet this commercial has me rolling in laughter for longer than the commercial lasted!

Way to go Macy's! You picked a good agency!

No Black Friday for me. Well, maybe at midnight tonight. Tomorrow... It's playtime!

Have a safe weekend!